网站优化是一个自然持续的过程，前期做好用户体验，站内优化比如url优化，站内相关文章链接地址的优化，站内导航栏目建设，站内站点地图建设，站内robots文件的写法等等，虽然笔者这个看法有所偏颇，但是根据自己优化经历只是想说明一点外链建设这个过程是非常关键也是非常重要的事情。下面笔者将和大家分享外链建设必须遵循哪些基本原则。
( Y. B- w5 Q( |2 v! E 第一：外链要以什么样的形式存在呢
* h2 x* c0 f4 f 众所周知外链发布过程中外链形式一般可以分一下几种有锚文本形式的，有超链接形式的还有纯文本URL形式的，笔者认为对于网站排名的提升锚文本外链是最直接也是最有效果的，但是发布外链的时候不只要发布锚文本，因为过度锚文本会引起搜素引擎的反作弊机制从而导致网站降权的发生，在这个时候纯链接模式的外链我们也是非常有必要做的因为无论是超链接形式或者纯文本的url形式，只要是自然的人为手动去发的这样的链接非常符合百度的自然推荐的原则的。
& B( I, `) g8 S/ m; y! M第二：外链发布如何寻找有效的发布平台 9 J: u" N$ m$ x$ |
众所周知随着百度算法的变化，近期对于外链质量的要求再次被提高到了一个很关键的位置，之前的论坛签名，博客留言可能或许有些许作用，但是目前这些操作貌似统统效果不太明显，在这个节骨眼上笔者认为SEOer最迫切需要解决的问题可能去哪里发外连？哪些外链质量高效果好？将是我们重点考虑的问题。笔者认为发外链就像是咱们在为自己企业网站拉选票，固然要找人气高权重好的地方。* w4 s9 R0 C) H' l# w, \& R7 g. ?
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